For most of the past decade, performance marketing had a clear job:Drive traffic. Convert demand. Optimize efficiency. Search, paid media, and lifecycle channels gave marketers something rare—control. You could see the query, buy the click, measure the outcome, and tune the machine. That clarity is fading. Not because performance marketing is dying, but because how […]
Why your Hero product is more Important than your Brand in AI Search
For years, growth strategy revolved around brand gravity. Build authority. Own the narrative. Rank the domain.If the brand was strong enough, products followed. AI search breaks that logic. After analyzing 30 days of large language model (LLM) responses across the leading AI systems – ChatGPT, Claude, Gemini, Perplexity, and Llama—a structural shift becomes impossible to […]
State of Search 2025 How LLMs Are Rewriting Brand Discovery
When AI Talks, Who Gets Mentioned?We ran a test across 7 major LLMs—from ChatGPT to Claude to Grok—to answer one question:How do these models actually talk about brands? Using Seshes.ai, the AI visibility engine built by Systematic Startup, we simulated real buyer prompts and analyzed how Vans, the legacy streetwear giant, showed up. The Setup […]
The Large Language Model Loop(LLML)
The AI Echo Chamber: How Language Models Are Training on Themselves Since 2023, a growing share of online content has been generated by large language models. As new AI systems train on this increasingly synthetic data, researchers warn of a feedback loop that could dilute originality, cement biases, and erode quality — a phenomenon known […]
Vans vs the AI Rankings: How LLMs See Skate Culture in 2025
The skateboard shoes Vans might be iconic. but does AI know that? We recently ran a Comp Sesh using the Seshes.ai LLM Brand Tracker, analyzing how five major AI models rank and mention Vans in response to prompts like: These prompts simulate real-world queries from skaters, parents, and trendspotters. Then we applied our scoring system—Visibility and […]
Seshes.ai Brand Tracker: Mapping the Future of Brand Visibility in AI
I’ve been quietly building something that scratches a deep itch I’ve had for years — how do you actually see how your brand performs inside large language models? Not just Google. Not just analytics. But inside the minds of GPT-4, Claude, Gemini, Perplexity, and their ever-expanding cousins. So I built Seshes LLM Brand Tracker — […]
Generative AI Search: A Game-Changer for Small to Midsize Businesses
If you’re a small or midsize business owner, you’ve probably noticed people are talking a lot about artificial intelligence (AI). Specifically, AI is starting to reshape how customers find information and discover new products online. One of the biggest shakeups is called generative AI search, which is already transforming the way people make decisions and […]
Maximizing SEO with Generative AI and Human Expertise: A Balanced Approach
Generative AI has become a game-changer in content creation, allowing brands to produce content at scale, quickly increasing visibility, engagement, and SEO performance. However, while AI speeds up the content production process, the challenge lies in making that content relevant, brand-appropriate, and optimized for SEO. This article will explore how to blend AI’s efficiency with […]
How to Write Generative AI Prompts
Generative AI is revolutionizing the way we work, providing us with tools that can automate tasks, generate creative content, and enhance productivity. From crafting text and designing images to writing code, the possibilities are endless. However, unlocking the true potential of these tools requires one essential skill: writing effective AI prompts. What Are AI Prompts? […]
Social Media Marketing Blueprint for 2024
Let’s face it: social media marketing is no longer optional. It’s where your audience is hanging out for over two hours a day, and if you’re not there with a solid strategy, you’re missing out. Whether you’re a small business or a global brand, it’s time to get serious about social media marketing in 2024. […]