If you’re a small or midsize business owner, you’ve probably noticed people are talking a lot about artificial intelligence (AI). Specifically, AI is starting to reshape how customers find information and discover new products online. One of the biggest shakeups is called generative AI search, which is already transforming the way people make decisions and […]
Category: Generative AI
Maximizing SEO with Generative AI and Human Expertise: A Balanced Approach
Generative AI has become a game-changer in content creation, allowing brands to produce content at scale, quickly increasing visibility, engagement, and SEO performance. However, while AI speeds up the content production process, the challenge lies in making that content relevant, brand-appropriate, and optimized for SEO. This article will explore how to blend AI’s efficiency with […]
How to Write Generative AI Prompts
Generative AI is revolutionizing the way we work, providing us with tools that can automate tasks, generate creative content, and enhance productivity. From crafting text and designing images to writing code, the possibilities are endless. However, unlocking the true potential of these tools requires one essential skill: writing effective AI prompts. What Are AI Prompts? […]
Generative AI for Marketing in 2023: A Year in Review
As we reflect on the year 2023, the integration of Generative AI in the field of marketing stands out as a groundbreaking trend. This post delves into the multifaceted ways Generative AI has transformed marketing strategies, customer engagement, content creation, and data analysis over the past year. The Rise of Generative AI in Marketing Generative […]
The Great AI Divide: How Hesitation Can Leave Businesses in the Dust
Imagine yourself at the forefront of a revolution—a wave of unprecedented change that’s set to transform the landscape of business as we know it. The growing swell behind this revolution is none other than the unnatural force of artificial intelligence (AI). No, this isn’t some science fiction trope—it’s the reality of our world, and it’s […]
Why CMOs Should Lead in Setting Guidelines for the Use of Language Models Like ChatGPT
You’re a marketing pro. You know the ins and outs of your industry, can craft a killer campaign, and have a knack for understanding what your audience wants. You’ve seen the digital landscape shift, witnessed the rise of social media, and have probably had to pivot your strategy more times than you can count. But […]
Prompt Engineers: The Secret Weapon for Businesses in the AI Race
As the world speeds towards an AI-driven future, one of the pivotal cogs driving this evolution is a role you may not have heard of – prompt engineers. For businesses, these are the individuals steering their course in the AI industry. Here’s why your business needs them and why marketers with these skills will be […]
Prompt Engineering: Decoding the Language of AI
Let’s have a quick chat about a hot topic in the tech world today. Imagine being able to craft instructions so concise, so vivid that they enable AI models to work as if they understand human desires and quirks intimately. Intrigued? Well, you’re about to dive into the fascinating world of prompt engineering. What’s All […]
Reviving the Past with Cutting-Edge Technology: AI Storytelling for Ecommerce Shops
Are you a ecommerce shop owner, or a digital marketer looking for a new way to promote a store and connect with customers? If so, you might be interested in how we teamed up with Dust Factory Vintage and used AI storytelling to create a captivating and immersive video that tells the story of the […]
6 Ways Chat GPT is Transforming Digital Marketing
Explanation of generative AI and Natural Language Processing Have you ever stopped to think about how artificial intelligence is transforming the way we communicate and process information? One of the most significant advances in this field is generative AI, which is a form of artificial intelligence that can create new content from scratch, similar to […]