Category: LLM Brand Tracker

State of Search 2025 How LLMs Are Rewriting Brand Discovery

When AI Talks, Who Gets Mentioned?We ran a test across 7 major LLMs—from ChatGPT to Claude to Grok—to answer one question:How do these models actually talk about brands? Using Seshes.ai, the AI visibility engine built by Systematic Startup, we simulated real buyer prompts and analyzed how Vans, the legacy streetwear giant, showed up. The Setup […]

The Large Language Model Loop(LLML)

The AI Echo Chamber: How Language Models Are Training on Themselves Since 2023, a growing share of online content has been generated by large language models. As new AI systems train on this increasingly synthetic data, researchers warn of a feedback loop that could dilute originality, cement biases, and erode quality — a phenomenon known […]

Vans vs the AI Rankings: How LLMs See Skate Culture in 2025

The skateboard shoes Vans might be iconic. but does AI know that? We recently ran a Comp Sesh using the Seshes.ai LLM Brand Tracker, analyzing how five major AI models rank and mention Vans in response to prompts like: These prompts simulate real-world queries from skaters, parents, and trendspotters. Then we applied our scoring system—Visibility and […]

Seshes.ai Brand Tracker: Mapping the Future of Brand Visibility in AI

I’ve been quietly building something that scratches a deep itch I’ve had for years — how do you actually see how your brand performs inside large language models? Not just Google. Not just analytics. But inside the minds of GPT-4, Claude, Gemini, Perplexity, and their ever-expanding cousins. So I built Seshes LLM Brand Tracker — […]