Digital marketing is a constantly evolving field, and it’s essential for marketers to stay up-to-date with the latest trends and technologies in order to be successful. In 2023, there are several key areas that digital marketers should be aware of in order to effectively reach and engage with their target audience. By staying informed and […]
How your first party data can help with growth marketing:
First party data is important for growth marketing because it allows businesses to gain a deep understanding of their customers and their behavior. By collecting data directly from customers or users of the business, businesses can create more targeted and personalized marketing campaigns that are more likely to resonate with specific groups of customers.
Automation & machine learning’s influence on digital marketing
Digital marketers use automation and machine learning to discover new and efficient ways to reach and engage customers. Automation allows them to automate repetitive tasks such as email campaigns, social media posts, and ad targeting, which frees up time for more strategic and creative work. Machine learning, on the other hand, allows them to analyze […]
5 ways keeping a vegetable garden will make you a better growth marketer
People who have a vegetable garden often make good growth marketers because they share some important characteristics that are also important for marketing. Along with a strong visual sense they have deep understanding of data and the steps in the growth process. 5 ways keeping a vegetable garden will make you a better marketer Attention […]
How plants and marketers use data to thrive
Outside of my office, in my organic vegetable garden, I had a variety of different vegetables growing. These plants were of all different shapes and sizes, but they all shared one thing in common: they were all trying to grow and thrive. The plants knew that in order to grow, they needed certain things like […]
What we found out about SEO after adding videos to blogs
Last quarter we ran some SEO experiments by adding videos to few of our clients top performing blogs. Our hypothesis was that we could increase engagement because videos would cause users to stay on the page longer. When the data came in we were surprised to see how much of an affect the video had […]
Unlock the Power of Data: How Hiring a Digital Marketer with a Deep Understanding of Data Can Boost Your Business
In today’s digital age, having a strong online presence is crucial for any business. As such, many companies are turning to digital marketers to help boost their online presence and drive more sales. However, not all digital marketers are created equal. One key factor that sets some digital marketers apart from the rest is their […]
Is your marketing team cyber secure?
Having worked with a number of different clients over the years, I have learned that keeping their data secure should always be a top priority. This comes from first hand experience of having my own accounts hacked and seeing clients get their accounts hacked. As marketers we are responsible for the collection and storage of […]
Decoding the Jargon: Mastering Popular Marketing Terms for a Successful Career
Do you ever feel like you’re drowning in a sea of marketing jargon and buzzwords? You’re not alone. The marketing industry is constantly evolving, and with it comes a never-ending stream of new terms and phrases. But don’t let that intimidate you. Just like the For Dummies books, I’m here to make learning about these […]
Creating a Digital Marketing Experiment for a SaaS Company: A Step-by-Step Guide
Are you looking to increase the visibility and reach of your SaaS company? Want to know how to conduct a digital marketing experiment that will help you achieve your goals? Then keep reading! As a SaaS company, one of the most important things you can do to grow your business is to increase the visibility […]