Often business get lost trying to find what avenue of marketing to use or spend their money on. When they face the reality of how much money they are losing not marketing on the internet they often get confused and do not know where to start. Having a successful inbound marketing plan will keep your business site ranked on the 1st page of the top search engines for years to come. This is important because more than 55 percent of all Internet purchases begin with a search engine, but 93 percent of these consumers do not look past the first two pages of search engine results. Thirty-three percent of users think that if a company has a top ranking on a search engine, it is a leader in its field.
WHY IMPROVE THE SEARCHABILITY OF YOUR SITE’S PAGES? BECAUSE YOU NEED TO EXIST AND TO BE CONSIDERED IN THE INITIAL PHASE OF CONSUMERS’ BUYING DECISION!
Selling is a numbers game. At the end of the day, you want to drive quality traffic to your site to be considered as a potential destination for consumers to make their purchase. This is the most important step; attracting quality potential buyers interested in products or services that you offer.
Type of traffic that you want to attract:
Your business name: First you want to make sure that consumers can easily find your business by typing the name in Google. Your brand is your most powerful asset.
Shop local “yellow page generic type of search”: Then, you want consumers to be able to find your business by the type of business that you have AND your city or state. For example, you want to rank high for “law offices California” or “accident law Orange County”.
Service or product search: finally, you want to rank high for services or products that you sell. This is where you need to pick your battles. There are only 10 spots on the first Google results page. Some services or products are very competitive and it might by hard to reach that first page so fight the battles that you can win and “go local” or “go specific”. For example, ranking on the first page for “Home Builders” will be tough. So you might consider targeting “contractors Huntington Beach ” or “carpenter San Diego”.
Once you have potential buyers on your site, make sure that you:
Project the right image: Does your site look good or does it look like a shack? If you were a consumer, would you deal with your company?
Clearly communicate your service offering: Does your website communicate enough information to interest consumers in dealing with your business and to buy from you? Did you give the best web retail space on your website to the products and services that drive the most sales, profits or traffic?
Call to action: It doesn’t matter how consumers purchase from your business; online, in-store, by phone, by mail, by fax… as long as you can entice consumers to take action and to make a purchase from your business.
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.