When it comes to off-page Inbound Marketing, blogging may be one of the most under-utilized — yet best-performing — ways to move up the organic ranks with search engines.
The key as to why blogs look so good in the eyes of the search engines is their frequency of updated new content. Many blogs are updated at least once a day, and if the content is fresh and on target to the overall blog theme, search engines will weight the blog heavily in a short period of time. Blog writers should aim to write 1-3 paragraphs of insightful information per post. Over time, the sum of the blog posts will come together like an encyclopedia of knowledge centered on the theme of the blog site.
In reality, blogging for SEO is something just about every website owner can — and should — do. The simplicity of blogging makes it an SEO tactic that everyone can pick up on rather quickly. By being aggressive and insightful, blogging can help maximize your overall SEO efforts in a very short period of time.
Avenues of Inbound Marketing available but not limited to: