Are you a ecommerce shop owner, or a digital marketer looking for a new way to promote a store and connect with customers? If so, you might be interested in how we teamed up with Dust Factory Vintage and used AI storytelling to create a captivating and immersive video that tells the story of the iconic mods and rockers of the 1960s – and how they continue to inspire vintage culture and fashion today.
Why storytelling is important for eComm shops
Storytelling is an essential marketing tool, particularly for ecomm store owners. The ability to tell a compelling story that resonates with customers is key to creating an emotional connection with your brand and promoting your products in a way that goes beyond basic features and benefits.
In the world of vintage fashion, storytelling is especially important. Vintage items are unique, often one-of-a-kind, and have a history and character that sets them apart from new clothing. By telling the story of each vintage item you sell, you can help customers understand its provenance and appreciate its unique qualities.
In addition to telling the story of individual items, vintage store owners can also tell the story of their business. What inspired you to open your store? What sets your store apart from others? What is the history and character of your business? These are all elements of your story that can help customers connect with your brand on a deeper level.
Storytelling can take many forms, from product descriptions to social media posts to email newsletters. One particularly innovative way to tell the story of your vintage store is through AI storytelling. By using cutting-edge technology to create immersive and captivating videos that showcase the unique character and history of your business, you can engage customers in a way that truly resonates with them.
How to use Ai to tell a Story
The video we created showcases the power of AI storytelling to help store owners connect with customers and tell their brands story in a way that truly captures their attention and imagination. Drawing on our 20 years of expertise in vintage subcultures, we started by creating a blog post for Dust Factory in ChatGPT about a Mods vs Rockers.
Using Prompt AI technology, we then fed information into ChatGPT and generated a first-person narrative that tells the story of a Mod Punk’s father and his experiences with the events in the blog post.
This immersive and captivating narrative can highlight the unique character and history of your vintage store, helping customers connect with your brand on a deeper level.
To bring this story to life, we used a range of tools and platforms, including:
- ChapGPT a Ai content creation platform that helped us design and produce the blog post and transcript content
- Midjourney, a Ai image creation platform that helped us design and produce the images for the blog and video
- Discord, a communication tool that allowed us to access the midjourney bot
- Elevenlabs.io, an Ai audio tool that helped us turn our transcript into the voiceover for our video
- D-ID.com, a Ai video animation platform that allowed us to bring our portrait of the 60s Mod Punk to life and animate it with the story
- Pixabay.com, a website where we downloaded royalty-free sounds for our audio overlays
- Adobe Premiere, a video editing software that helped us create the final product with image overlays and background sounds/music
By using AI storytelling to promote your ecommerce store, you can highlight the unique character and history of your business, and engage customers in a way that truly resonates with them. The power of storytelling is especially important in the fashion industry, where customers are seeking unique and authentic items with a story to tell.
Here’s a rough order of how this was generated:
- Prompt ChatGPT with information about the event
- Prompt ChatGPT to create an outline with the information
- Prompt ChatGPT to create an in-depth blog from outline
- Prompt for images for the blog in midjourney
- Prompt ChatGPT to create a first-person start to a book from a young man’s father’s perspective who experienced the events in the blog (with other descriptive prompts)
- Create audio from start of book in elevenlabs.io
- Prompt portrait of a 60s ModPunk (to narrate the story) in mid-journey
- Upload audio and portrait to Di-Id.com to animate the portrait with the story
- Prompt for images and B-rolls of the story for video overlays
- Download royalty-free sounds from pixabay.com
- Final edits in Adobe Premiere for image overlays and background sounds/music
Tools in the shed:
Using Prompt engineering to generate content is an acquired skill that requires practice and experience to achieve the desired results. While the technology is incredibly powerful and can be a valuable tool for content creation, it is important to recognize that the quality of the output is directly influenced by the quality of the input.
To generate effective content using Prompt engineering, it is essential to provide clear and specific prompts that are tailored to the desired output. The prompts should be carefully crafted to ensure that they accurately convey the desired tone, style, and content of the output. The more precise and detailed the prompts, the better the chances of generating high-quality output.
One of our obstacles to overcome is we wanted our story to be in first person. Unfortunately the voice over Ai that we used did not have audio for a British accent. To get around this we had to change the story to come from a kid’s fathers perspective. Not quite the same affect, but a definite work around.
In other words, if you don’t like what you get. Try, and then try again.