The recent iOS 14 updates have brought significant changes to the way Facebook ads are tracked and reported for companies. These changes are designed to give users more control over their data and to increase transparency around data collection and tracking. As a result, companies will need to adapt their Facebook ad strategies to account […]
Author: Ricky
Does your business need a full-stack marketer?
Full-stack marketing was a term first coined a few years back referring to someone that has a full range of digital marketing skills. Not to be mistaken as a digital marketing specialist who specializes in one specific field like SEO, PPC or marketing automation. The full-stack marketer fills an all-in-one type of digital customer acquisition role for […]
Data-Driven Inbound Marketing Reports in Google Data-Studio
I recently started using Google Data Studio to create data-driven inbound marketing reports for select partners. It is similar to other reporting tools I have used in the past with a few benefits if you are already using Google products like Analytics, Adwords, & Search Console to analyze data. A couple of years ago I […]
Why gardeners make the best marketers
Marketing is a force of nature, evolving along the same principles as any living species. A good marketer today thinks like a gardener knowing it requires the same discipline to grow a successful marketing campaign as a healthy garden. The other day when I was out for a run I had one of those déjàvu […]
When to say when | part. 1
If you aren’t willing to walk away, you should never start in the first place. It’s not giving up if you’re moving on, at least that is what I told myself after informing my partner that I would no longer work for the startup we started two years prior. After two years of full time work while juggling a […]
Lessons Learned Along the Way as an Entrepreneur
BY JOHN RAMPTON IN ENTREPRENEUR.COM 5 Lessons for First-Time Entrepreneurs I Learned the Hard Way Now that I’m well past my first-time entrepreneur experience, I can reflect on what I learned during that period in my life. In doing so, my tips might be able to help some of you first-time entrepreneurs out there get […]
Growing Your Brand Online
Think about growing your business like starting a garden. You want to create an environment for it to thrive. Proper strategy, placement and maintenance are key components that you need to control of if you are going to succeed. 1.) It All Starts With a Good Strategy A good marketing strategy is your foundation, similar […]
Infographic: How to Arrive at a Great App Preview Video
BY DANIEL FOSTER IN TECHSMITH What’s the difference between being asked to “make something” versus being asked to “make a dish from these 5 ingredients?” Constraints. It’s hard to start a project with a blank, white page, no deadlines, and no boundaries. The fact is: constraints drive creativity. You can see it in the work […]
18 Inspirational Quotes for Entrepreneurs
1.) “When you cease to dream you cease to live” – Malcolm Forbes 2.) “Entrepreneurship is neither a science nor an art. It is a practice.” – Peter Drucker 3.) “The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are […]
How Silicon Valley can put local businesses back on the map
BY Tony Xu in TechCrunch I come from a small-business family. My mom has owned three small businesses; most recently, a medical clinic in the South Bay. But it was in her first business, a Chinese restaurant outside Chicago, where I saw firsthand the challenges facing small-business owners. When politicians say that “small businesses are […]