Author: Ricky

The Best PR Advice You’ve Never Heard – from Facebook’s Head of Tech Communications

by WOMEN in First Round Review “Imagine you’re sitting across from a reporter at lunch. You’re telling them what you do, your story, why they should care about your product. You have to convince this reporter to not only write about you, but that what you’re doing matters. That you’re going to be successful.” This […]

Growth Hacking: Data and Product Driven Marketing – David Arnoux

Published on Oct 27, 2015 From OSCON 2015 in Amsterdam: David Arnoux will accelerate your learning experience from digital marketing to understand the depths of growth hacking. He will empower you to enter a new era of data and product driven marketing. He will explain what he means with the growth hacking mindset and how […]

Growth Hacking Tactics That Every Startup Needs To Know

by Lauren Holliday Sep 24, ’15 in ahrefs blog Ever wonder how startups with no marketing budgets pop up overnight? Old people would tell you it’s through sales and marketing. Shane Snow would call it smartcutting, and Sean Ellis would say they growth hacked. All of the above are correct, but growth hacking has become […]

Guy Kawasaki: The Top 10 Mistakes of Entrepreneurs

Published on Mar 11, 2013 The UC Berkeley Startup Competition (Bplan) proudly welcomed Guy Kawasaki to the Haas School of Business. Kawasaki, former chief evangelist of Apple and co-founder of Garage Technology Ventures, explained the top ten mistakes that entrepreneurs make. His talk covered all stages of a startup from inception to exit.

Growth Hacking – Neil Patel – Pioneers Festival 2014

Published on Dec 9, 2014 Neil Patel, Co-Founder, Kissmetrics, @NeilPatel Don’t miss out on the next edition of Pioneers Festival: http://pioneers.io/festival2015 Being the co-founder of Kissmetrics and due to his vast knowledge and experience in Marketing 2.0, Neil is a well respected figure in the world of growth hacking. You need more traffic, more customers, […]

Why you should use the shotgun approach to social media instead of the rifle approach

Conventional wisdom has been to carefully select brand participation avenues and social communication. But consumer behavior and engagement shifts have smashed those rules. A fast-paced treatise from Jay Baer will have you rethinking the foundation of your social program. Jay Baer of Convince and Convert shares Why It Might Be Time to Completely Change Your […]