Often when I get in conversations about social marketing or viral campaigns around many of my friends I can see that they still have no idea what I am talking about. Just the other day I was talking to a friend that owned a company about opening a twitter account. He still was unsure how to use his face book account so twitter seamed even more strange. I told him that the bottom line with any campaign is commitment. This got me thinking about a video I saw with Scott Monty, head of social media at Ford, he sheds some light on this topic…

There is one thing for sure “Twitter” is gaining ground and if large corporations are looking into it then it is definitely worth taking some time to get to know for any company. Off to go tweet this post.