Coming up with a business or app name can be quite a hurdle for many startups to overcome. Do you use one word or two words, what about three? Do you make up a new word or do a play on an old word? How many characters should it have? How many characters are too many? We are fortunate that we are not the only ones that have come up with these questions and some have already done the research to help us along.

Did you know that most apps in the market use less words, with 2 & 3 words being the most popular, and that the average character count was right around 12 characters? This information is priceless and thanks to guys like Stuart Hall over at https://blog.appbot.co/tips-for-naming-your-mobile-app-or-game/ we can now get an insight on what names work and what names don’t seam to work.

Take a look at his findings HERE