Tag: security

Why CMOs Should Lead in Setting Guidelines for the Use of Language Models Like ChatGPT

You’re a marketing pro. You know the ins and outs of your industry, can craft a killer campaign, and have a knack for understanding what your audience wants. You’ve seen the digital landscape shift, witnessed the rise of social media, and have probably had to pivot your strategy more times than you can count. But […]

Beyond Campaigns: The Role of Data Security in Digital Marketing

As we navigate through the digital age, data has emerged as the cornerstone of effective marketing. The granular insights that can be extracted from online user behaviors and preferences empower marketers to create sharply targeted and highly efficient campaigns. This wealth of first-party data, along with access to key company accounts, is invaluable to marketers. […]

Is your marketing team cyber secure?

Having worked with a number of different clients over the years, I have learned that keeping their data secure should always be a top priority. This comes from first hand experience of having my own accounts hacked and seeing clients get their accounts hacked. As marketers we are responsible for the collection and storage of […]