Tag: data

Why CMOs Should Lead in Setting Guidelines for the Use of Language Models Like ChatGPT

You’re a marketing pro. You know the ins and outs of your industry, can craft a killer campaign, and have a knack for understanding what your audience wants. You’ve seen the digital landscape shift, witnessed the rise of social media, and have probably had to pivot your strategy more times than you can count. But […]

Quantitative and Qualitative Data: A Holistic Approach to Customer Behavior and Growth

In today’s competitive business world, scaling and growing a company can feel like an uphill battle. But what if there was a way to build a foundation that allowed for endless growth? Enter growth marketing – a data-driven approach that focuses on understanding customer behavior to achieve long-term success. To truly understand your customers, you […]

Unleashing the Power of Google Looker Studio for Interpreting Your Marketing Data

In today’s data-driven world, it’s not enough to just collect marketing data; you need to know how to interpret it and turn it into actionable insights. This is where Google Looker Studio comes in. Looker Studio is a powerful data visualization and analysis tool that enables you to make sense of your marketing data and […]

5 ways growth marketers will use data in 2023

Growth marketing is a data-driven approach to acquiring and retaining customers. In 2023, growth marketers will have access to even more data and advanced tools to analyze it, which will allow them to make more informed decisions about how to acquire and retain customers. This will lead to even more targeted and personalized marketing strategies, […]