For most of the past decade, performance marketing had a clear job:Drive traffic. Convert demand. Optimize efficiency. Search, paid media, and lifecycle channels gave marketers something rare—control. You could see the query, buy the click, measure the outcome, and tune the machine. That clarity is fading. Not because performance marketing is dying, but because how […]
Tag: AEO
Why your Hero product is more Important than your Brand in AI Search
For years, growth strategy revolved around brand gravity. Build authority. Own the narrative. Rank the domain.If the brand was strong enough, products followed. AI search breaks that logic. After analyzing 30 days of large language model (LLM) responses across the leading AI systems – ChatGPT, Claude, Gemini, Perplexity, and Llama—a structural shift becomes impossible to […]