First party data is important for growth marketing because it allows businesses to gain a deep understanding of their customers and their behavior. By collecting data directly from customers or users of the business, businesses can create more targeted and personalized marketing campaigns that are more likely to resonate with specific groups of customers.
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The recent iOS 14 updates have brought significant changes to the way Facebook ads are tracked and reported for companies. These changes are designed to give users more control over their data and to increase transparency around data collection and tracking. As a result, companies will need to adapt their Facebook ad strategies to account […]