Brands obsess over their Google Analytics dashboards, but with the explosion of generative AI, a new question is quietly emerging: How often does an LLM actually mention my product or brand? Enter Trakkr,ai, a new, totally free tool (for now) from Mack Grenfell (Founder at Byword.ai), which helps answer that exact question—without the eye-watering subscription fees most “AI visibility” vendors demand.

What Is Trakkr?

Trakkr positions itself as a kind of “Google Analytics for LLMs.” The concept is simple:

• Input your brand’s domain (no credit card, no payment tier—just a form).
• Trakkr auto-generates relevant prompts about your brand or product.
• It queries five major LLMs daily (OpenAI, Anthropic, Gemini, Grok, and DeepSeek).
• It tracks if and where your brand is mentioned, and presents a visual timeline so you can spot trends, spikes, or sudden disappearances.

No setup fees. No paywalls. Not even a sneaky “pro” tier.

What Does This Actually Track?

Trakkr’s main value proposition is “visibility.” In plain English: if you (or your competitors) are trying to win the AI search race—where users are increasingly asking chatbots instead of Google—Trakkr claims to measure how often you’re top of mind for those AIs.

This isn’t tracking search rankings. It’s tracking mention frequency and placement in AI-generated answers. The distinction is critical. If Gemini or ChatGPT keeps naming your brand, that’s a sign you’re in the AI-generated “conversation”—which could influence everything from purchase decisions to online reputation.

Why Does This Matter?

The digital landscape is shifting:

• Google search is slowly losing “how-to” and “what’s best” queries to LLMs.
• LLMs are becoming the new gatekeepers, not just regurgitating search results but generating new, contextually aware answers—sometimes citing sources, sometimes not.
• Brands that don’t know where (or if) they show up in these new channels are flying blind.

So, in theory, Trakkr could be a wake-up call for brands that care about discoverability in AI-powered answers, not just traditional SEO.

Is It Actually Useful—Or Just a Gimmick?

There’s reason for both excitement and skepticism.

What’s promising:

• Speed and simplicity. Most monitoring tools in this space are clunky or gated behind demos and high fees. Trakkr is “60 seconds to set up.”
• Breadth. Five major LLMs, daily checks, visualized over time, all for free.
• No cost barrier. That alone will accelerate experimentation.

Open questions:

• Does Trakkr surface actionable insights, or just vanity metrics? Getting “mentioned” in a model’s response might be more luck than strategy—especially if LLMs hallucinate or pick up old web data.
• How does prompt generation work? If the tool asks the wrong questions, brands could get a skewed sense of their AI presence.
• Can you benchmark against competitors? Right now, it looks brand-specific—no clear way to stack up side by side.
• What about nuance and sentiment? Not all mentions are positive. Is Trakkr tracking context, tone, or relevance, or just raw frequency?
• LLM opacity. Even with daily querying, model answers are unstable, can change overnight, and are influenced by prompt phrasing and model updates. How actionable is the data, really?

Bottom Line

For now, Trakkr is a bold, genuinely free experiment. If you’re serious about “AI Search Optimization”—the emerging battleground after SEO—there’s no real downside to signing up and seeing what you learn. But as with any beta, treat the data as directional, not gospel, and don’t expect it to magically unlock growth.

Grenfell’s invitation for feedback is key. Trakkr will need iteration—probably a lot of it—before it becomes essential. Still, it’s a glimpse into how marketing analytics will evolve as chatbots, not search engines, become the new front doors for discovery.

Have you tried Trakkr? What’s your take on AI visibility metrics? Let us know your experience—or what you want tracked—in the comments.