Performance Marketing Services
FIND YOUR FIT
Welcome to Systematic Startup, where growth is engineered, measured, and scaled.
We partner with startups and established brands to drive customer acquisition, improve unit economics, and unlock sustainable growth across paid, organic, and lifecycle channels. Our approach is performance-led, experiment-driven, and grounded in what actually moves revenue.
Performance Marketing Director
Establish a clear performance roadmap focused on customer acquisition, conversion efficiency, and scalable growth, aligned to your goals, channels, and constrain
Fractional Marketing Director
Companies requiring ongoing leadership and strategic direction in Performance marketing—without hiring a full-time Chief Marketing Officer or Director.
Channel Management
Businesses that want expert, hands-on optimization of specific marketing channels, powered by data-driven insights – without hiring an in-house team.
Location:
Austin Texas
Contact:
info@systematicstartup.com
Fractional AI Marketing CMO/Director
Efficient Marketing for Startups
Ideal for:
Teams spending real money on growth but lacking clear ownership, prioritization, or performance accountability.
Overview:
This is not advisory theater. As your Fractional Performance CMO, we take responsibility for direction, decisions, and results, aligning channels, budgets, and execution around growth that shows up in revenue and unit economics. Tools support the work, but performance drives every decision.
Key Deliverables:
- Ongoing Performance Leadership Weekly or bi-weekly leadership check-ins to set priorities, review performance, challenge assumptions, and reallocate effort based on what’s driving results.
- Channel & Spend Optimization Oversight and optimization across paid media, lifecycle, and organic growth channels to improve efficiency, scale what’s working, and cut underperforming spend.
- Growth Strategy & Experimentation Development and management of a structured testing roadmap focused on acquisition, conversion rate improvement, and retention—ensuring learnings compound over time.
- Team Direction & Enablement Clear guidance for internal teams on execution standards, priorities, and workflows so efforts stay aligned to performance goals (training only where it meaningfully improves output).
- Performance Metrics & Reporting Regular reporting and analysis across core KPIs including conversion rate, CAC, ROAS, LTV, and pipeline or revenue contribution—translated into clear actions, not just dashboards.
Expected Timeline:
- Minimum Engagement: 3–6 months
- Meeting Cadence: Weekly or bi-weekly leadership calls, plus on-demand support
Typical ROI:
- Short-Term Gains: Quick wins from improved targeting and personalization -often a 10–20% uplift in leads or sales within the first quarter.
- Long-Term Scale: Strategic alignment across all channels, potentially achieving 2–5x ROI by consistently optimizing and expanding your AI initiatives.
Require rapid experimentation with limited budget or team bandwidth?
Perfromance Channel Management
For Established Brands
Ideal for:
Businesses that want hands-on performance optimization across key acquisition channels—without building or managing an internal execution team.
Overview:
Our Performance Channel Management service provides ongoing, hands-on optimization across the channels that drive measurable growth. We manage day-to-day execution, creative iteration, and performance analysis—continuously improving efficiency, conversion, and ROI. Channel decisions are guided by results, not trends, with technology and automation used only where they improve performance.
Whether you need paid media management, organic growth support, or a focused channel mix, the goal is the same: scale what works and eliminate wasted spend.
Channel Options & Pricing
Key Deliverables:
Performance-Led Channel Strategy
- Channel-specific strategy grounded in historical data, live performance signals, and unit economics, focused on audience targeting, spend allocation, and conversion efficiency. Technology and analytics are used to surface opportunities, but decisions are driven by performance impact.
Funnel & Conversion Alignment
- ntegration of selected channel(s) into your existing acquisition and conversion funnels, ensuring messaging, targeting, and landing experiences are aligned from first touch through conversion.
Ongoing Optimization & Experimentation
- Continuous testing and optimization across creatives, landing pages, and channel mechanics. Experiments are prioritized based on expected impact, not volume, with learnings rolled forward to compound results.
- Adjustments are made weekly or bi-weekly based on performance trends, seasonality, and audience behavior.
Performance Reporting & Strategic Reviews
- Regular reporting on core KPIs including traffic quality, conversion rate, CPA/CAC, ROAS, and channel-specific benchmarks. Check-ins focus on interpretation and next actions—not just what happened, but what changes next.
Expected Timeline:
- Month-to-Month Contract: We recommend a 3-month minimum to see measurable gains in SEO or paid media campaigns.
- Flexibility: Upgrade or downgrade your channels at any time (e.g., add Google Ads or drop Meta Ads if goals shift).
- Onboarding: Quick ramp-up (1–2 weeks) to review existing assets, set up tracking, and create your custom AI-driven strategy.
Typical ROI:
- SEO: Expect a steady increase in organic traffic and keyword rankings over 3–6 months, often leading to a 20–40% boost in site conversions.
- Meta Ads: AI-guided targeting and optimization can drive a 30–50% improvement in CTR and lower your CPA by up to 20–30% within the first quarter.
- Combined Channels: By integrating both paid and organic efforts, clients frequently see a 2–3x lift in overall marketing ROI.
Under pressure to implement AI for personalization and predictive analytics but unsure where to start?
Performance Marketing Strategy Intensive
Increase Efficiency
Ideal for:
Businesses that want a fast, focused assessment of their current marketing performance and a clear roadmap to improve efficiency, conversion, and ROI.
Overview:
The Performance Marketing Strategy Intensive is a short-term engagement (2–4 weeks) designed to evaluate your existing channels, funnel performance, and spend efficiency. We identify where growth is coming from, where it’s leaking, and which initiatives are worth prioritizing next—then deliver a clear, actionable roadmap to improve performance across acquisition and conversion.
This is a practical reset focused on decisions, not theory.
Key Deliverables:
- Comprehensive Performance Audit: A full review of your acquisition funnel, channel performance, conversion paths, and measurement framework to identify inefficiencies, gaps, and growth constraints.
- Channel & Spend Assessment Analysis of where budget and effort are currently being allocated versus where performance justifies further investment, reduction, or experimentation.
- Prioritized Growth Roadmap: A clear, step-by-step action plan outlining what to fix, test, and scale—sequenced by expected impact, effort, and resource requirements. This roadmap is designed to be executable without disrupting day-to-day operations.
- Quick-Win Opportunities: Early “low-hanging fruit” initiatives to help you see immediate impact and ROI.
Expected Timeline:
Duration: 2–4 weeksMeetings: 1 initial discovery call, 1 mid-point review, and 1 final handoff session
Typical ROI:
- Immediate Impact: Identifying 2–3 targeted use cases for AI that can deliver a 10–25% increase in lead generation or efficiency gains within the first few weeks.
- Long-Term ROI: Lays the foundation for scaling AI across your entire marketing operation, potentially resulting in a 2–3x improvement in conversion over 6–12 months.
Ready for an AI Roadmap?
Which Service Is Right for You?
Just Getting Started or Need Clarity?
Start with the Performance Marketing Strategy Intensive to get a clear assessment of what’s working, what’s not, and where to focus for the highest impact.
Need Ongoing Leadership and Direction?
The Fractional Performance CMO is ideal for teams that want senior-level oversight, prioritization, and accountability without hiring full-time leadership.
Ready to Execute and Scale?
Our Performance Channel Management offering is built for brands that want hands-on execution, continuous optimization, and measurable growth across key acquisition channels.
Why Choose Systematic Startup?
- 20+ Years of Expertise: We blend proven marketing frameworks with the latest AI innovations.
- Data-Driven Approach: Every decision is backed by analytics, ensuring you get measurable ROI.
- Scalable Solutions: Our AI strategies are designed to grow with your business—no need to reinvent the wheel every quarter.
- Hands-On Support: We work as an extension of your team, offering training, insights, and dedicated guidance.