I’m Ricky Coburn. For more than 20 years, I’ve helped companies grow by focusing on performance – how customers are acquired, how efficiently they convert, and how growth scales over time.
I partner with growth-stage startups and established teams across B2B and B2C to design and run performance-led marketing systems across the full customer lifecycle. My work sits at the intersection of strategy, execution, and optimization – turning data into clear decisions that drive revenue, not just activity.
Trusted by leading agencies and brands
Performance Infrastructure & Execution
I’ve spent two decades building and scaling marketing systems that support growth, across acquisition channels, funnels, and measurement. While I’m fluent in the mechanics of paid media platforms and marketing tech, my focus is no longer on setup or tooling – it’s on direction, prioritization, and performance accountability.
That foundation allows me to guide teams confidently without micromanaging execution.
Performance Optimization
Optimization isn’t about tweaking for activity – it’s about improving outcomes. I work with teams to identify performance bottlenecks, pressure-test strategies, and make targeted adjustments that improve acquisition efficiency, conversion rates, and revenue impact over time.
The goal is sustained improvement, not short-term spikes.
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